My consultancy business has been picking up steam recently, and the latest project I'm interested in tackling is a contract to modernize the sales training of a hotel call center on the coast.
I've been involved in sales and sales management for years, and there is one mistake management make all the time that they really can't afford to make if they aim to train up a great team of salespeople.
The mistake is to think that salespeople should be good enough to sell in all situations, and the reason this is such a fallacy is that we are all human, when we have a bad day it is hard to be motivated if you don't feel like management has your best interests at heart.
The client call center employs 25 salespeople who take calls for outsourced reservations and enquiries and since most of them have never visited the hotels they need a great
hoteling software package that shows them floor layout and can link to basic info about the location.
Without this information the staff are shooting in the dark and unlikely to make very many sales, which cuts into their commission, and ultimately leads to high churn as staff leave for other call centers that will give them the tools they need.
Running a sales team that performs isn't the hardest thing in the world to do if the right tools are used by management and the team. The right tool makes it difficult for an under-performing sales person to make excuses about the tools at their disposal.
Similarly, the tool lets management see at a glance which sales person is most in need of support and this can be offered when problems first start to present themselves, instead of much later when it can be difficult to re-motivate an team member who has already started the spiral of despair.
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