Every year without fail I make a donation to the Red Cross. This is a small thing that I do, and I don't kid myself about it, but I love it when I see a business doing something similar, and better than that, actually spending some money to promote the fact they're doing it.
Take this Yorkshire based Land Rover dealership for example. They've made the decision to support the British Red Cross this week for the Annual appeal. I like that.
Years ago I was a member of a Red Cross Response team and we used Land Rovers exclusively because of their reliability and fantastic off-road capabilities, and the fact they can be used as a complete workhorse. Very few SUV's would be able to compete with the Land Rover Defender on that front.
Ripon Land Rover is my business of the day for supporting the Red Cross and I think other motor dealerships could take a leaf out of their book, find a cause, then actually get your web designer to add it to your homepage and do a write-up.
You see in business I believe its not just about selling Range Rovers, or having a service centre, or even offering books on Land Rover's history. No, its also about being seen to part of your community, and to support the community that supports you.


Orlandy said,
Wednesday, May 7. 2008 at 11:59 (Reply)
Modern Glam said,
Wednesday, May 7. 2008 at 15:16 (Reply)
Carl said,
Wednesday, May 7. 2008 at 15:29 (Reply)
Michael L. Gooch said,
Wednesday, May 7. 2008 at 22:57 (Reply)
NJ Web Designer said,
Wednesday, May 7. 2008 at 16:45 (Reply)
A company should be involved in the community it serves, as that community also ultimately pays the bills at the end of the day.