One of the most interesting discoveries I made recently is a new website dedicated to answering the question Why Does...? It seems like a really simple concept yet most websites I've ever come across talk about the answers, instead of the question.
Let me try to rephrase that, I don't think I'm making myself clear. When I want to know something, and if I don't have the information close by, the best source is the Internet, and especially my good friend Google. My problem of course comes down to phrasing my search so that I get the best results, and often this means guessing about the answer rather than just asking a simple and direct question.
Search engines are more or less stupid, they scour the web looking for articles to index, but context is often missing, so let's say I want to ask the question Why does my nose keep bleeding? or Why does my elbow hurt? Normally I wouldn't expect to find an exact result that answers my question.
The Why does website is in this regard quite unique, as someone looking for information I don't need to worry about guessing possible answers, or rearrange my thoughts to maximize the chance of finding what I'm looking for, I simply need to ask a question.
In SEO terms it is brilliant, as for extending the power of search engines so that they become truly useful, well I'm sure this is the logical next direction of things to come, after all, if I go to a doctor I'll ask Why my elbow hurts, he or she will ask what I've been doing and run some tests, and a the end will be able to give me an answer. I would never say to my doctor "reasons for sore elbow" or "elbow injuries that don't heal", I'd look pretty stupid if I did.
So the fact that a website is asking the kinds of questions we ask each other is in my opinion quite a radical step. It brings us closer to real communication with computers, and makes it much easier to find the information we really want.


