Carl discovers the world

I don't often link directly to another blog but today I'm going to. If you want to see the power of subliminal advertising at work, and understand just how much you are affected by it in your day to day activities then do yourself a favour and watch the video the Marketing Blagger's entry the power of subliminal advertising.

Now imagine how you can use these techniques in your own business. I think the trick for any small business owner would be to take a good hard look at their business surroundings, see what your customers are being exposed to as they approach your business, and see if you can find some way of incorporating these ideas into your brand campaign.

I've had an interesting email conversation with another user who wants to get started on the path to being recognised as a Serendipity template designer, and more importantly, then wants to be able to monetize this hobby.

Rather than keep this conversation hidden away out of site I thought I'd publicise some of it, hopefully it will encourage other users to start developing templates. Let's assume you've got your template finished, how do you promote it? Read More

A great friend of the Serendipity community and an SEO expert, Paul Dillinger of CR Solutions Group S.A., has provided some key SEO tips for Bloggers which I've compiled into this article. I've started using some of Paul's tips on one of my own websites (not this one) and found an immediate improvement in SERPs and traffic.

Any blog could benefit from these so if you're using Wordpress, MT, Blogspot or some other engine, keep reading. Actually any webmaster should read the tips, even those of you using e-commerce sites, directories, portals, forums, you name it, these techniques work universally. Read More

In previous entries I've talked about home entrepreneurs needing to get a domain name and some hosting for their website. Today I'm going to talk about ecommerce software, in particular ashop commerce. I've used this software when I was selling scrapbooking supplies a few years ago, and a friend used it for selling health supplements.

Basically if you're a home entrepreneur, and you have a relationship with a company to resell their products, you don't want to be going from door to door looking for business. Chances are your product is good enough to sell itself, so let it, instead put more of your energies into promoting your online store. Read More