A great friend of the Serendipity community and an SEO expert, Paul Dillinger of CR Solutions Group S.A., has provided some key SEO tips for Bloggers which I’ve compiled into this article. I’ve started using some of Paul’s tips on one of my own websites (not this one) and found an immediate improvement in SERPs and traffic.
Any blog could benefit from these so if you’re using WordPress, MT, Blogspot or some other engine, keep reading. Actually any webmaster should read the tips, even those of you using e-commerce sites, directories, portals, forums, you name it, these techniques work universally.Titles
Keep these short and sweet, typically around the 65 character limit. Most search engines only have enough space in their results pages for a 65 character title, so if you must go over, then make sure your major keywords are within the 65 character limit. At least potential visitors will be able to see why your site is worth visiting.
People seem to have a short attention span and shorter titles seem to be more effective, certainly this is why most newspapers use short headlines.
If you really want one blog post to stand out, interlink it from other relative posts through “contextual links” in your body. You can use two or three other related articles and link to your main article with 3-5 relevant words each time. This should be done naturally in the paragraphs for the best effect. This lets the strength of those pages flow back in to the page of choice.
As an example, let’s say you have a page about basic Italian phrases, and quite a few other pages about learning Italian or travel in Italy. From the secondary pages, link back to the primary page, and indicate to the search engine spiders that you consider that page to be your most important.
If you have pages that you need to link (internal or external), but don’t need them to be found by search engines, you can use a rel=”nofollow” within the HTML code for the link. It will tell the search engine that they can look at the link, but you don’t necessarily endorse it.
Why would you want to do this, well let’s say you have many pages that just aren’t important for your main keyword but are necessary for users of your site, for example your about, privacy, or contact pages. You certainly wouldn’t remove these pages, but you also don’t necessarily want them appearing in the SERPs. Simply adding rel=”nofollow” within the HTML will help filter them out.
One of the hardest things about blogging is finding something to write about. Sometimes watching how people are finding your blog can give you lots of ideas about what to write about. It can often give you topics that you never thought about writing before. A few tools for this are: HitTail or Google Analytics.