If you’re serious about boosting the rankings of your blog for niche keywords, here’s a tip that could help, just be aware this isn’t totally user friendly and should only be used on keyword niche blogs.
Keyword niche blogs are those that specifically target certain keywords, for example make money online, usually because the owner of the blog wants to monetize the keyword somehow. Methods of monetizing a site include AdSense, affiliate links, etc.
I mentioned this is a tip that isn’t completely user friendly, let me explain. Go to almost any blog and click the title link, and in most cases you’ll be taken to the blog post page. This is the page that has the full blog post, comments and comment form. This is user friendly because readers expect to click the title to read the post.
For SEO purposes though, the homepage is usually the strongest page on a site, and for monetization, the home page is often the best converting page. So, if the homepage is so strong, doesn’t is make sense to link internally to the homepage for all your main keywords?
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Well I think it does, and this is a lesson I’ve learned from Grizzly, the master of MMO (make money online). Would you like to know how to make money online using free blogger.com blogs and AdSense or affiliate programs?
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Checkout Nomad’s Guide to Make Money Online, an ebook that gives step by step instructions for creating content rich sites that people will want to link to, and will make you money. Or, if you’ve already heard of Janet’s ebook, go ahead and buy her make money online ebook now.
Getting back to my original point. Considering the homepage is often the strongest page in a site, it makes sense to link to the homepage using your keywords. How do you think people link to my blog when they think their readers can benefit from one of my posts? A lot of the time people link to me using my name.
Sure it’s nice that my name is out there, but hardly anyone knows who I am so it doesn’t really help me very much. Instead I’d prefer if they link to me using keywords that better describe what my blog is all about. If you decide to link to this post, please use a keyword for the anchor text, maybe something like make money online 😉
Post titles are usually keyword rich, anyone who is serious about blogging, even if they don’t want to make money online is still going to think long and hard about their on-page SEO. I’m thinking of people who blog with humor, or politics, or religion. Maybe they don’t make money, but it is important they rank for their niche. Same thing with MMO bloggers.
Changing your post title to link to your homepage strengthens the homepage even more because you’re in control of the keywords, whereas a link from another site owner is a bit hit and miss, they could use any anchor text and you have no control over it.
Google actually recommend restricting your website or blog to a specific niche, and they also recommend getting good quality backlinks to your homepage. Why? Remember Google are in the business of search. They want to rank the most relevant pages for their customers. What is the point of a search engine that doesn’t give you good results.
So, make sure your niches are specific, and change the link URL in your post titles to your homepage, not the blog post. This way all your posts that normally disappear into the archives will continue to benefit your entire site. In your sidebar you can still have a top posts widget, and you should.